A Natural Fit

Be Natural Cereal and Snacks partnered with Landcare Australia in late 2010 to support 6 landcare groups across Australia.

The aim of the partnership is to take small steps towards making a positive contribution to our natural landscape. The Be Natural Cereal and Snacks team passionately believe that simple natural ingredients are the best. That’s why their food is, where they can, free from artificial colours, flavours and preservatives. They also believe in time spent outdoors and value the planet as precious. It’s where we all have fun and it’s only natural that we do our part to look after it. But sometimes it’s overwhelming to know where to begin and the team at Be Natural have looked to Landcare Australia to help them take the first small steps to making an on-going difference to our landscape and environment.

The first six projects supported by Be Natural will assist a local environmental issue that the Landcare group is currently tackling e.g. riparian buffer zone, access ways to reduce disturbance to vegetation, exotic weed management, fauna surveys, etc. The projects are aligned with the local catchment action plan. There is a strong emphasis on involving the wider community within the project to encourage people to volunteer with local groups. Where possible Landcare groups will be encouraged to involve their local school or youth group to increase interest and participation by “junior landcarers” – the landcarers of the future.

2011 is an exciting year for the partnership where Be Natural Cereal and Snacks will launch an open grant round to support Landcare groups across Australia. The open grant round aims to provide much needed funding to 25 groups across Australia to help the continuation of on-going projects which have not received funding in the last 12 months. The additional funding will help groups extend existing community projects. It will also assist them to promote how working together with local businesses, schools, councils and the broader community can make a real difference.

The “Be Naturally Landcare” grant round will open in May of 2011 and will be open for four weeks. Eligible Landcare groups can apply via the Landcare Australia website by registering on the National Landcare Directory. Further details will be available in the coming months so stay tuned to www.benatural.com.au